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During his tenure as the Chief Customer Officer, he led some
of the industry's earliest initiatives in Category Management
and Fact Based Selling. As an up front advocate of the link
between sales and technology, he was one of the first to launch
an automated information and technology-based strategy.
He is presently an independent consultant working with Fortune
500 companies, assisting their selling teams with customer
relationship strategy and execution. Early in his consulting
career, he simultaneously held the full time position of Senior
Vice-President Customer Development at ACNielsen, leading
their customer organization at the beginning stages of their
very successful turnaround.
Bob believes that in order to succeed and thrive, a business
must achieve the goal of customer loyalty and retention. This
goal is best achieved only through complete understanding
of a customer's needs. Bob's 40+ years of experience in the
consumer products industry makes that understanding second
nature. His record of achievement demonstrates his ability
to quickly and effectively address the needs of clients facing
a wide variety of challenges.
Clients also call on Bob to share his industry expertise
by hosting and facilitating advisory board meetings, share
groups, video-conferences, and seminars. His understanding
of the fundamentals of the Consumer Products industry is more
important than ever in an age of constant change, innovation
and market uncertainty. Audiences on both sides of the customer
relationship identify with his core belief:
"It is only
by focusing our attention on the needs of customer that we
will achieve our greatest success."
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