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CEO's plan to feed the omnivores
May 12, 2008

The potential for the quality and quantity of incoming information to CEO's is virtually limitless. The important question  that needs needs next be answered is what do you do with the information and how can one process turn that information into a relationship building/strengtening tool, thus  creating loyal relationships.  Segmenting the information into actionable "buckets" is critical.

The caution is that these sites can be polarizing.  Those who love their experiences want to tell the world, but those with negative stories often rant even louder.  The people in the middle (no doubt, more than half) may not ever say a word.  Nevertheless, blogs and on-line social communities can provide instantaneous alerts to problems, potential concerns, likes, dislikes, new trends, and issues of customer service.  Companies now have a unique opportunity to develop leading-edge products and service solutions, if only they can mine the wealth of data from these new information sources.  The Nielsen Company has developed sophisticated measurement and interpretation approaches to analyze this information, and design actionable solutions.  This is certainly a step in the right direction.

 

In GMA's Smartbrief http://ww w.siliconrepublic.com/news/news.nv?storyid=single10940


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"How You Do What You Do", by Bob Livingston

 
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