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Apple Has a High Net Promoter Score
Apr 2, 2009

Fortune, Forbes, Fast Company, Brandweek and Inc. periodically publish rankings of great companies who are either admired, innovative or great places to work. Brandweek published a list of companies that are so good at how they do what they do, that their customers tell their friends how good they really are. The overall winners:

1. USAA
2. Apple
3. Amazon.com
4. Costco.com
5. Google
6. Facebook
7. Wikipedia
8. eBay
9.  Craigslist
10. Barnes & Noble (bn.com)

With perhaps a few exceptions one could argue about similarities that exist in all of these companies:
      - They have low turnover 
      - Their customers trust them
      - Based upon this trust , their customers free them up to innovate 
      - Their customers are so delighted they gladly tell their friends


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How you do... What you do gives us hope in what is perhaps the most comprehensive book published in awhile on the topic of transforming your culture into one that is renowned for Service Excellence. 

"How You Do What You Do", by Bob Livingston

 
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