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JetBlue Starts Selling Blankets and Pillows
Aug 5, 2008

Yesterday's newspapers heralded the news that JetBlue airlines will be selling pillows and blankets on their flights. Click Here

When you start selling services that satisfy fundamental needs, (the need to feel warm on planes that at times are cold enough to refrigerate perishable foods) that should come with the cost of the ticket.  Wanting to feel warm and needing to feel warm are different, and this wannabe terrific service airline has crossed the line in differentiating between wants and needs.  Positioning this move as Eco friendly was even more insulting.

How you do what you do will determine who you become and how you will be remembered....

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