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Make Diplomacy, Not War
Aug 11, 2008

This insightful editorial by Mr Kristof, begins with the startling discovery; "The United States has more musicians in its military bands than it has diplomats." Read Complete Editorial

He goes on to talk about Defense Secretary Robert Gates view on "soft power" (diplomacy versus) "hard power" (military might).  Political opinion and commentary is not my purpose in commenting on what is "in the news", but I was struck by the analogy being played out in the United State's diplomatic approach to solving world problems.

In  the book,  How you do... What you do,  we talk about the differentiation people and companies can make by addressing the two sets of needs needs of those they serve.  Soft needs and hard needs is how we present it. Soft needs are satisfied by your behaviors, your attitudes and your beliefs.  Hard needs are satisfied by what you do ; your work or your product.  Pointedly this editorial is about  diplomatic relationships and how we are viewed in the world.  This country's focus has clearly been about the what; the weaponry and might we can muster up as solution to global issues.  Diplomacy, how we do what we do has been minimized.

My opinion remains steadfast on this subject:  How you do , what you do will determine who you become and how you will be remembered.



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How you do... What you do gives us hope in what is perhaps the most comprehensive book published in awhile on the topic of transforming your culture into one that is renowned for Service Excellence. 

"How You Do What You Do", by Bob Livingston

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