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It seems the world is a Twitter
Sep 9, 2008

How good is it really?   What is its value?  What does it replace?  Is it another distraction disabling our abilty to connect with people in a personal way? Is it another time stealer in the workplace?  Is it another work out exercise for our thumbs?  Recent research says the US is the largest participant in Social Networks with 43 million users (23.4% of the population.)  Adults worldwide who do not know of Social Networks number 58% with 42% aware of them, but they continue to grow. Read Article

Businessweek details "How Companies Use Twitter to Bolster Their Brands" Read Article  Microblogging lets an airline for instance, monitor customers' gripes ---- and tweet back. Is this a creepy trend they ask?  It seems to me that this and other social networks are another data depository, that to be meaningful and useful  in solving customer service issues needs to collected, segmented, analyzed and acted upon. Responding to "one offs" as the article describes are proactive behaviors that are indeed admirable but still "one offs". The fadish/cool nature of Twitter is attested to it by catching on with politicians, who I dare suspect are "manned by staffers." Read Who is Doing It

I'm reminded of a study that Microsoft conducted  in 2005 about distractions in the workplace as it relates to wasting time.  This point in time was well before the Social Network phenomon caught on, but here is what they found then.  The “Microsoft Office Personal Productivity Challenge (PCC),” which drew responses from more than 38,000 people in 200 countries was intended to rate workers' productivity based on their responses to statements about work-related practices.  

In the U.S., of the 45 hours in an average work week, 16 were unproductive, the most common productivity pitfalls were procrastination (42 percent), lack of team communication (39 percent), and ineffective meetings (34 percent).  You will note this study didn’t address the time at work spent shopping on-line,  or surfing the web for personal reasons, which we know from other surveys to be significant.

I am afriad social networks,  will eventually become a significant productivity drain to the workplace, if  they are not so already.

 


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