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Wegmans Phasing in New Logo
Sep 30, 2008

Wegmans Food Markets here is introducing a new store logo that harks back to its logo of the 1930s and 1940s. The script logo, which appears on sales fliers and new employee uniforms arriving this week, conveys “warmth and personal attention to detail,” and the “family culture,” of the company, Colleen Wegman, president, said in a statement. “It was time to go back to our roots and to a logo that is welcoming, because it is more like a family signature.”

Several years ago I had the pleasure of playing a round of golf with Bob Wegman, who was Chairman of the Board of Wegmans Food Markets at the time.  This 18-hole tutorial was rife with lessons on how you do, what you do, by one of the best practitioners in the country.

Bob has been quoted as saying, “When I became president of our company in 1950, after working in our stores for a number of years, I was determined to make it a great place to work.”  He raised salaries, introduced fully-paid health care insurance, offered retirement and 401K plans, and instituted an employee scholarship program.  Bob reports that “No matter how much we invest in our people, we get much more in return.  When I visit our stores, customers stop me and say, ‘Mr. Wegman you have a great store, but wow, your people are wonderful.’”

Bob Wegman has since passed away, but his son Danny has kept this spirit alive:  “We have tried to create an environment where our people’s ideas are listened to, and where they feel empowered to make decisions that impact their work.”  At Wegmans, they live by the motto:  Employees first, customers second.  And has it worked?

Well, for ten consecutive years, Wegmans has been named to Fortune magazine’s list of the “Top 100 Companies to Work For.”  Fortune has also named Wegmans to its Hall of Fame, as one of only two dozen companies who have been on the list since its inception.

Wegmans’ consistent performance is a tribute to the culture of this outstanding company.  Their internal associates are valued, rewarded, and come first.  Their culture breeds the kind of spirit that manifests itself in how they serve their customers.  It works.

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"How You Do What You Do", by Bob Livingston

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