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Why This Storm May Stay Away From Apple
Oct 31, 2008

On October 19th Randall Stross wrote an article in the Ne w York Times  covering Steve Job's optimistic outlook as he previewed some of his upcoming marketing plans for Apple. He maintains a calm confidence about the future of Apple and their continued focus on serving their users with innovative product improvements.  He met with reporters just days before they released their financial results for the quarter ending September 30th.

Three days later those results were announced.  Read Article  Here is a highlight from The NYT article.

"Underscoring the company’s confidence, Apple chief executive Steven P. Jobs participated in the company’s quarterly financial call with analysts for the first time since October 2000. “Some remarkable things are happening, set against the backdrop of the global economic slowdown,” said Mr. Jobs, who stressed several times that he was not an economist. (He said at one point that “your next door neighbor” is as likely to accurately forecast the economic future as an Apple executive.)

However, he did not mince words about the company’s progress in quickly becoming a dominant force in the cellphone industry, even against cellphone makers, like Research in Motion, that cater to corporations. “Apple outsold R.I.M. last quarter,” he said. “R.I.M. is a good company that makes good products and so it is surprising.” Apple sold about 6.9 million of its iPhone 3G units in its fourth quarter, compared with 6.1 million cellphones for R.I.M., he said. Apple has already surpassed its goal of selling 10 million iPhones during 2008, he said. The success of the iPhone helped push Apple’s net income up 26 percent, to $1.14 billion, or $1.26 a share, from $904 million, or $1.01 cents a share, last year. Revenue increased 27 percent, to $7.9 billion, from the $6.22 billion recorded a year ago."

Isn't it remarkable to note,  that companies who serve well, receive the permission of those they serve to innovate.  Wise companies aggressively run with that innovation permission and  they turn around and reward their loyal customers with new and better products,  Innovation, fueled by creativity cements loyal relationships and produces outstanding financial results.  Apple is the perfect illustration.



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