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Take a Hands-On Approach to Helping Customers Save
Dec 20, 2008

Elliot Zwiebach in Supermarket News reports on how Stop and Shop is addressing the problem of rising food prices. Read Full Article They set up a series of  "affordable food summits" hosted by company executives, local legislatures economists and community leaders.  These meetings are designed to communicate with their customers about a very serious problem that affects everyone.  Ignoring the problem and hope it goes away is not the proper action.  Placing blame helps no one. 

Pro-actively communicating with your customers and clients about an issue, a concern or a problem clearly demonstrates understanding and empathy and reinforces that you care about those you serve.

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