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TBWA Named To Fast Company's Top 50 Most innovative Companies
Feb 14, 2009

Tied for  twenty third place on Fast Company's prestigious list  of the world's fifty most innovative companies, TBWA is indeed an innovative and creative advertising agency .  They differentiated Apple from Microsoft through years of aggressive and creative ad executions.  Apple's share rode a very strong wave that gained them some nice market share on their Mac products.  But more significantly they enabled Apple to grow as a consumer electronics retailer, who demonstrate time and again their innovative capabilities (they are #4 on the same list)

My comments on TBWA draw your attention to a profile I included in "How you do...What you do."  What they do wins them clients; how they do what they do retains them.  They are extraordinary at connecting with their clients.  Read Profile

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How you do... What you do gives us hope in what is perhaps the most comprehensive book published in awhile on the topic of transforming your culture into one that is renowned for Service Excellence. 

"How You Do What You Do", by Bob Livingston

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