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Ike Luckenbaugh

Ike Luckenbaugh has a proven track record in sales and marketing management over 31 years with Unilever subsidiaries, Thomas J. Lipton, Inc. and Van den Bergh Foods.  Ike's involvement with direct and broker sales forces on all aspects of the consumer package goods industry crosses all key customers nationally.

With Lipton and Van den Bergh corporate headquarter responsibilty for  trade promotion, marketing support and development and sales planning and Lipton sales mangement responsibility, he worked closely with sales, marketing and customers to target programs to meet consumer needs.

Ike's direct responsibility for key chain store customers Kroger, Safeway, Albertson's, American Stores, Winn Dixie and A&P and wholesalers Super Valu and Fleming makes him intimately familiar with national, regional and local market needs and interaction between direct and broker sales forces bringing goods to the consumer.   He was responsible for developing and implementing key customer national events with great success.

Ike@relcommunications.com 

     
 

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How you do... What you do gives us hope in what is perhaps the most comprehensive book published in awhile on the topic of transforming your culture into one that is renowned for Service Excellence. 

"How You Do What You Do", by Bob Livingston

 
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