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How You Do What You Do, By Bob Livingston
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About REL

The most successful client/ adviser relationships combine the knowledge and insight gained from years of experience with the ability to listen and understand client needs. REL Communications is an experienced sales/marketing consulting group that addresses the unique issues facing companies  today relative to building loyal , lifetime relationships with those they serve Our group is comprised of individuals who have held senior sales, client management and marketing positions in Fortune 500 companies, or with top suppliers and retailers. They have experienced first hand many of the issues facing today’s companies in connecting with their clients and customers.  As a group, they have been responsible for many industry innovations and initiatives.

  • Service Culture transformation
  • Service Excellence Strategy Development 
  • Customer Loyalty
  • Recruiting, selection and training
  • Customer Relationship Management Strategy

Our approach is straightforward and direct and is designed to concentrate on swift progress as opposed to prolonged processes. We offer more than the typical written blueprint - we stand by you, providing the coaching and mentoring services needed to effectively execute your customized plan.

About  Bob Livingston

Bob Livingston is a consummate client service professional, schooled in over 40 years of interactions with clients and customers.  Success has fueled his passion for service, while experience has earned him the respect of colleagues as a learned advocate for exceptional client service.  It was this experience that formed his beliefs and provided the content in the book.

His career took form at the Lipton Tea Company, a muti-billion dollar subsidiary of Unilever, one of the world’s leading Food manufacturers. His leadership of their very large sales organization produced widely recognized client relationships that still stand to this day. Those relationships contributed to year over year increases in sales and earnings during his entire career there.

After Lipton, Bob joined The Nielsen Company as a full time adviser and for a period of time led their client service organization in the beginning stages of a significant company turnaround. He still consults to Nielsen on client service matters and moderates six of their client advisory boards, giving him access and exposure to just about every major supplier and retailer in the consumer products industry. His passion for service has been conveyed broadly to thousands of client service professionals throughout his career in the form of seminars and keynote addresses.

Bob, leads REL Communications Inc., a consulting company that works with Fortune 500 companies to guide their client teams in the development of client relationship strategies.  His personal experiences with many of the world’s preeminent brands and consumer packaged goods companies form the foundation for his book How you do, What you do.  Those experiences have been further enhanced by his connection to hundreds of other consumer and retailer brands through years of industry and client associations.


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How you do... What you do®  

How you do... What you do gives us hope in what is perhaps the most comprehensive book published in awhile on the topic of transforming your culture into one that is renowned for Service Excellence. 

"How You Do What You Do", by Bob Livingston

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