Consulting

The most successful client/advisor relationships combine the knowledge and insight gained from years of experience with the ability to listen and understand client needs. REL Communications is an experienced sales/marketing consulting firm that addresses the unique issues facing retailers and suppliers today, no matter how simple or complex.

Our group is comprised of individuals who have held senior sales and marketing positions in Fortune 500 companies, or with top suppliers and retailers. They have experienced first hand many of the issues facing consumer products companies. As a group, they have been responsible for many industry innovations and initiatives. Specifically:

  • Sales Force Strategy Development
  • Customer Marketing Initiatives
  • Business Planning Processes
  • Information Technology
  • Trade Marketing
  • Retail Store Operations
  • Consumer Promotions
  • Recruiting, Selection and Training
  • Customer Strategy Development
  • Retail Sales Execution
  • New Product Marketplace Due Diligence
  • Global Customer Management
  • Channel Development Strategy

Unilever-Best Foods, the Lipton Company, Good-Humor Breyers, ACNielsen, Nestle USA, the Nutrasweet Company, Quaker Oats, Dole Packaged Foods, Gillette, Duracell, AIG, Nationwide Insurance, VNU, Wakefern, Grand Union and Bristol-Myers Squibb are just a few of the companies who have benefited from our collective experience.

Our approach is straightforward and direct and is designed to concentrate on swift progress as opposed to prolonged processes. We offer more than the typical written blueprint - we stand by you, providing the coaching and mentoring services needed to effectively execute your customized plan.

To find out more about REL Communications contact us at bob@relcommunications.com.

In your message, take a moment to describe an issue or concern you may have. In return, we will provide you with a complimentary, 30 minute telephone consulting session.